Abous Us
About NEW DROP
NEW DROP is a curated K-fashion platform that discovers Korean brands and brings them to a global audience.
We spotlight independent and emerging labels from Seoul — designers with strong identity, craftsmanship, and true global potential.
Why We Started
Seoul is one of the most dynamic fashion cities today.
Its designers are already creating work with strong identity, craftsmanship, and global potential.
Yet only a small number of Korean brands are seen by global audiences.
Not because they aren’t ready — but because their stories and designs haven’t had the right stage beyond Korea.
Global customers are increasingly curious about Korean fashion, but often don’t know where to begin beyond a few well-known platforms.
NEW DROP was created to open that stage.
What We Do
NEW DROP curates, amplifies, and exports Korean fashion to the world.
- We discover Seoul-based designers with a clear identity and long-term creative vision
- We curate collections that reflect what is actually happening in Seoul right now
- We give global customers access to meaningful Korean brands they wouldn’t find elsewhere
- We support designers with a complete cross-border sales channel so they can focus on what they do best — designing
Simply put, we help Korean brands go global — and help global customers discover Seoul.
Own your drop,
NEW DROP